A Brief History of Media and Artificial Intelligence

 

February 2019

The marketing landscape is ever changing, with new technologies and innovations being introduced every day. From print, to broadcast, to digital media, we are progressing at an unprecedented rate which today is being shaped by artificial intelligence

Media consumption and behaviour has shifted from more traditional platforms towards online devices due to advances in technology. This has created huge opportunities for businesses to collect and collate information about their customers, and tailor their communications accordingly.
The consumer has become accustomed to ‘big brother’ behaviour and winning brands look towards personalisation to achieve increased engagement and cut-through to make their messaging as relevant as possible.

We've put together a 5 minute read to summarise a few of these big changes over time, to get you up to speed.

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