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Given the Christmas period, many businesses will be under pressure to set new Google Ads campaigns live. Here are 5 tips to ensure your Google Ads are not rejected to save you time and resource during this busy season. Here we go: |
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1- Typos – Google imposes strict policies around an ad’s quality and relevance—including requiring standard spelling and grammar. |
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2- Extra punctuation marks e.g. Buy Now!!! - Google considers exclamations in either of the two headline fields to be disruptive and these are another common cause for ad rejections. |
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3- Unnecessary use of symbols e.g. &%^* or symbols used incorrectly to represent ‘and’ might be rejected. |
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4- GiMmIcKy CAPITALISATION – As with typos, Google’s policies around quality and relevance will make ads using unnecessary and gimmicky capitalisation likely to be rejected. |
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5- Spelling Emojis – With Google requiring standard spelling and grammar, spelling out emojis e.g. :) will also likely result in ads being disapproved. |
