To execute its digital marketing initiatives, The Law Society has signed Digital Willow to their Digital Marketing Panel for a period of 3 years in a competitive pitch.
This is the first time that The Law Society has put together such a panel, driven by their procurement and marketing teams.
“We appointed Digital Willow after a detailed pitch process.They stood out with their extensive insight and knowledge of digital media, as well as their attention to detail and meticulous approach to planning. We look forward to working with them and seeing the impact of our efforts.” said a Law Society spokesperson.
Digital Willow will be providing a combination of services including; media buying and placement, digital assets, digital content marketing, optimisation, marketing automation and digital marketing strategy. The work will be led out of Digital Willow’s London office and kicks off next week.
Founded in 1825, The Law Society is the independent professional body for solicitors, and exists to represent and support its membership of 160,000 solicitors, promoting the highest professional standards and the rule of law.
The Law Society is such a trusted and respected organisation and Digital Willow is honoured to be able to help drive and amplify their name and reputation across digital marketing channels. This addition to our client base increases our expertise and experience in member-focussed organisations.